Our vision

Wellness should accessible to everyone. According to Sifo, 41% of Swedes don´t fully utilize their wellness allowance or don´t use them at all. Statistics also shows that a large portion of those who purchase gym membershops through their wellness allowance never go or quit within the first month.

Moverot strives to lower the barriers to starting exercise and give everyone the opportunity to take charge of their health.

We must find a solution that motivates people to start moving!

Moverot’s vision is to radically reduce the number of inactive individuals, thereby improving public health.

We aim to achieve this while building a successful and sustainable business that leads the way in both sustainability and employee matters.


Pitch

We have a major problem to solve: people are not exercising enough. This is particularly noticeable in the workplace, where high sick leave, lack of energy, and increasing mental health issues are clear signs of the challenge.

At the same time, everyone knows that exercise is key to staying healthy and feeling good – yet, despite this, it’s hard to find motivation and joy in exercising.

According to Skandia, sick leave cost Sweden a total of 92 billion SEK in 2024!
The greatest positive health effect in society occurs when we move from sedentary lifestyles to incorporating everyday physical activity, and this is where Moverot comes in.
The problem is that the availability of wellness options that actually motivate people to exercise is limited – in fact, it’s practically nonexistent. And this is something the market is demanding.

The solution

Moverot is the first app of its kind that uniquely makes exercise accessible to everyone. By offering simple and easily accessible workouts – while motivating with clear rewards, we lower the barrier to getting started and make exercise more appealing.

Get at least 140% out of your wellness benefits!

Moverot is a fitness app that tracks your distance as you move – with a twist: you earn rewards for your efforts!

Each user can earn a reward worth 40% of their wellness benefits. This reward can then be redeemed as a gift card for shopping. The customer spends their wellness benefits, gets exercise, and earns free money in exchange for working out!

The employer invests in employee health – and the employees are motivated to get moving!
With Moverot, users get both exercise through their wellness allowance and a reward for doing something good.

How does it works?

The solution is as simple as it is fun!
  • Download the app.
  • Deposit your wellness allowance.
  • Work out - and get rewarded!

Once you’ve deposited your wellness allowance, you receive a clear goal to work toward. After each workout, you move one step closer to that goal – turning exercise into a fun game!
In this way, we create a positive association with physical activity and encourage more people to, for example, walk or bike to work.
Over time, even more will lace up their running shoes or put on their biking helmet – not just for the reward, but because it feels good for both body and mind!

B2C

Use your wellness allowance
Deposit all, half, or just as much of your wellness allowance as you like into the app – and receive your personal training goal!
Your goal is based on your contribution – the more you invest, the greater your reward!
In the app, you can easily track how big your reward will be!
Get motivated!
We help boost your motivation by offering exercise that's easy to fit into your daily routine and by constantly rewarding your effort.
Now all you need to do is choose your preferred form of exercise and get moving. Each step brings you closer to your goal!